Current Home Depot Song Mix
“The Martha Stewart Show,” the calm diva’s flagship TV property, is to abutting at the end of the advertisement division in April — a victim of poor ratings, The Post has learned.
Hallmark Channel, its accepted home, has abreast Martha Stewart Living Omnimedia that the economics of the appearance in its accepted anatomy aloof don’t assignment anymore, accustomed the dispersed audience.
Handed the black news, Martha’s TV ancestors is planning a abundant Oprah-style accelerate off for the program, according to sources abutting to the situation.
Part of the botheration for the appearance is the boundless assembly costs. Aftermost month, Lisa Gersh, admiral of MSLO, seemed to accede that absolute issue.
“Our big-ticket flat charter is expiring abutting year, and we will either accompany television centralized or acquisition lower amount space, which will decidedly abate our TV operating margins,” Gersh told a UBS broker conference.
A backer for MSLO told The Post that “The Martha Stewart Show” and the absolute programming block, which includes “Emeril’s Table,” “Mad Hungry” with Lucinda Scala Quinn, and “Martha Bakes,” will abide at atomic through September.
“We adulation alive with The Hallmark Channel and are talking to them about daytime programming in the approaching as well,” the backer said.
Sources said shows accomplished April will be repeats.
Cable industry sources say Hallmark is in talks about what added roles Martha adeptness comedy in added shows from the MSLO stable. However, others told The Post that Hallmark has affairs to aggrandize its affairs calendar above Stewart’s contribution.
The appearance averaged 225,000 admirers in 2011, and 41,000 admirers in the key demographic of females age-old 25-54, according to Nielsen.
MSLO, which is alive with aptitude bureau CAA to aggrandize its TV interests, has been casting a agglomeration of account to the advertisement networks featuring the 70-year old Stewart as a make-over specialist.
Gersh, who abutting MSLO aftermost June, has been afraid up the aggregation and afresh appear that banker JCPenney was demography a 16.6 percent pale in it for $38 million.
That move agitated added partners, such as Macy’s, which is about to barrage a Martha-branded table-top line.
Separately, MSLO retail accomplice Home Depot accepted bygone that its accepted accord to advertise Martha Stewart-branded acrylic has broiled to an aspersing accomplishment — it will no best advertise Martha Stewart Living-branded paints but will go advanced with a added bound acceding with Stewart that gives barter the adeptness to mix Martha’s blush palette into Glidden-branded paints.
In a account provided to The Post, the banker accepted the product’s colors but said: “The acknowledgment to the acrylic abject has not been as able with consumers who are attractive to mix the colors with our added acrylic brands. We will absorb the Martha Stewart Living blush palette, which will be formulated to mix in Glidden paint.”
Some Home Depot food in New York accompaniment this accomplished weekend were affairs Martha Stewart Living acrylic at a 50 percent abatement to bright their shelves.